Wish is an American online e-commerce platform for transactions between sellers and buyers.Wish was founded in 2010 by Piotr Szulczewski (former CEO) and Danny Zhang (former CTO).

 

Wish is operated by ContextLogic Inc. of San Francisco, USA. The platform provides a personalised shopping experience for each customer visually, rather than relying solely on the search bar format. It allows sellers to list their products on Wish and sell directly to consumers.Wish works with payment service providers to process payments and does not stock products or manage returns itself.