Tokopedia is an Indonesian technology company specialising in e-commerce. It was founded in 2009 by William Tanuwijaya and Leontinus Alpha Edison.

The marketplace is Tokopedia's most recognisable product; Tokopedia provides a free C2C business platform for merchants and buyers. Marketplaces help merchants reach a wider audience than other channels. There are also official shops of well-known brands that do B2C business. Through its marketplace offerings, Tokopedia provides millions of products across 25 categories. As of November 2019, Tokopedia has over 7,000,000 merchants with over 200 million curated products ranging from food and beverages to beauty and fashion products.