What is TikTok Shop?

TikTok Shop is a new shopping feature that allows creators, brands and merchants to showcase and sell their products directly on the platform. With features such as its product showcase tabs, infomercial videos, and live streaming, the Tik Tok for Business feature eliminates the need to redirect users to external websites.

 

TikTok Shop's promises to merchants include:

1. higher quality traffic.

2. a better consumer experience with fast and smooth checkout.

3. seamless creator collaboration through affiliate marketplaces.

 

Who can use Tik Tok Shop?

Sellers, creators, partners and affiliates can use Tik Tok Shop. However, as mentioned above, the feature is limited to selected regions. Therefore, before you start using TikTok for your business, you need to know:

1. TikTok Shop Sellers: are brands or merchants that can be added to use to expand their e-commerce business on the platform. Sellers can link their Shopify website to their TikTok Shop.

 

2. TikTok Shop Creators: are content creators on the platform for entertainment purposes, but can earn commissions by promoting products through TikTok Live Shopping or Influencer Videos.

 

3. TikTok Shop Affiliates: are essentially creators and sellers who partner with each other to attract customers and increase sales through affiliate marketing programmes.

 

4. TikTok Shop Partners: are professionals who provide Tik Tok marketing and e-commerce services to creators and sellers on the platform. People from e-commerce or digital marketing talent agencies can join this category.

 

How to access TikTok Shop?

Just click on the Open URL button above.