What is Ow.ly?

Ow.ly (now closed to integrate its functionality into Hootsuite) was a link shortening and link management service from Hootsuite, a social media management and planning tool, and Ow.ly was one of its affiliated services designed to help users shorten links, track link clicks, analyse link data, and share links to different social media platforms.

 

Below is the main information about Ow.ly:

1. URL shortening: Ow.ly's main feature is to shorten long URLs into a shorter, more user-friendly form, which helps to improve the readability of links, especially when shared on social media.

2. Link Management: Users can create and manage multiple shortened links to organise and find them more easily.

3. Link Analytics: Ow.ly provides exhaustive analytics tools for tracking data such as number of clicks, source of clicks, time of clicks, etc. for shortened links. This helps users understand link effectiveness and audience interaction.

4. Scheduling and automated posting: Ow.ly can be integrated with Hootsuite's social media management tools, enabling users to schedule and automate the posting of links on social media.

5. Custom Short Links: Users can create custom short links to make the links more recognisable.

6. Link Preview: Ow.ly provides a link preview feature, which allows users to view the original content of the link before clicking on it, which is useful for verifying the security and trustworthiness of the link.

7. Team Collaboration: For business users, Ow.ly can support multi-user team collaboration, allowing teams to share and manage links.

8. Integration Services: Ow.ly is integrated into Hootsuite's social media management platform, allowing users to manage their social media activity and links in a single interface.

 

How is Ow.ly accessed?

Simply click on the Open URL button above.