Amazon.com is an American multinational technology company specialising in e-commerce, cloud computing, digital streaming and artificial intelligence. It has been described as ‘one of the world's most influential economic and cultural forces, and is currently one of the world's largest online retailers on the Internet.

 

What principles does Amazon follow?

Amazon is guided by four principles: focusing on customers rather than competitors, a passion for invention, a commitment to operational excellence, and long-term thinking. Amazon strives to be the most customer-centric company on the planet, the best employer on the planet, and the safest place to work on the planet.

 

What has Amazon pioneered?

Customer reviews, one-click shopping, personalised recommendations, Prime, Amazon Logistics, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios and The Climate promise are some of the things Amazon has pioneered.